The Parents’ Choice Awards™ Program identifies the best products for children of different ages, backgrounds, skills, and interests, the Parents’ Choice Awards are given to products that meet and exceed standards set by educators, scientists, performing artists, librarians, parents, and yes, kids themselves.
During our twenty-five year history, the Parents’ Choice Awards program has established the benchmarks of achievement in children’s media; trust for the consumers and credibility with the press.
Fewer than 15% of those items submitted to the Parents’ Choice Awards program receive a commendation in one of the six award levels: Classic, Gold, Silver, Recommended, Approved, and Fun Stuff, underscoring the coveted and prestigious achievement of being honored with a commendation from the Parents’ Choice Awards program.
Established in 1978. Sponsored by Parents' Choice Foundation.