From Robert Hendrickson's The Literary Life and Other Curiosities.
In promoting Simon & Schuster's children's book Doctor Dan and the Bandage Man, publisher Richard Leo Simon decided to give away six Band-Aids with each copy. "Please ship half-million Band-Aids immediately," he wired a friend at Johnson & Johnson. He soon received the reply: "Band-Aids on the way. What the hell happened to you?"
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)